020 8786 6903

The Web Maverick - Freelance Web Designer Call 020 8786 6903

© 2014 The Web Maverick  -

1 Houston Road, Surbiton, Surrey KT6 5RL Tel: 020 8786 6903


Clean, clear, simple design is vital. If your website is going to capture your visitor’s attention, their brain needs to grasp what it’s about within seconds. So clean, clear design is essential. Once you start cluttering up and complicating a page, you’ve lost people.

  1. Beautiful Design and Graphics don’t increase Sales. It goes against everything we’ve been conditioned to believe – and your web designer may violently disagree, but numerous amounts of research and testing have proved that clever, snazzy design doesn’t help sales. SIMPLICITY helps sales. If you have any doubts about this go to Google’s home page – possibly the most boring page in the world. But it’s responsible for £20 billion of sales each year. They seem to be doing something right.

  1. The Importance of Headlines and the ‘No Scroll’ Rule. Because you’ve only got 8 seconds to get the visitor’s attention (See Strategy #1) you need to get your basic message across BEFORE your reader scrolls down the page. For this reason every page must have a headline that sums up why the visitor should read the rest of the page and stay on your site. Website designers HATE headlines because they think they're UGLY. And they are... but they WORK.

  1. You must have a USP. Your USP (or Unique Selling Proposition) is the ONE BIG THING that makes your business different from every other. It needs to be at the top of every page on your website. I spend a lot of time with the business owners I help, developing their USP. Again, it’s that clear compelling message that keeps people on your site.

  1. Include your Phone Number and Address EVERYWHERE. If your business uses the phone for taking orders or enquiries, you must have your number on every page. Don’t assume that people will seek out your contact page. Also, if you want to appear in Google’s local listings, you MUST have your address at the footer of your homepage or you won’t show up on the search results.

  1. Colour choice and fonts. Use easy to view colours that don’t clash and have a strong contrast between the text and the background. A white background is always the safest. Avoid white or coloured writing on dark backgrounds. It’s hard to read. (This will deeply offend most web designers who want your site to be visually pleasing – to them. Just tell them it’s time for your site to become financially pleasing – to you.)

  1. Make sure you have the proper width of your website. I usually recommend 1024 pixel width and a responsive design. Your site needs to look good on peoples’ different screen sizes and on different browsers. So make sure you test it on different-sized screens as well as on the most common Internet browsers (Internet Explorer, Firefox, Safari, Chrome, Opera AND on the mobile versions where appropriate).